Exercise 05 – Social Media Advertising

Social Media Advertising (Reflection)

In this exercise, I made two short promotional videos for Eco future, which were designed for social media platforms such as instagram reels. The purpose of these videos is to clearly convey the brand values in a limited time, while maintaining a strong visual consistency with the established brand identity.
The first video focuses on brand awareness and emotional connection. Through a brief introduction, the video establishes a person’s existence and builds trust with the audience. Natural imagery and calm visual rhythm are used to strengthen the sustainability information of the ecological future. The addition of logo, green palette and clear call to action ensures brand recognition and encourages user participation.
The second video uses a more functional approach, highlighting the practical benefits of the ecological future through short, readable text and simple visual conversion. The format is designed to quickly attract attention and effectively convey key messages, which is essential for social media advertising.
From the perspective of UI and UX, clarity, readability and rhythm are given priority in both videos. Use concise information, consistent layout and clear action requirements to ensure that users can easily understand the purpose of the brand and encourage users to take the next step.