PSAD:WT – Exercise 04 – Banner Designs

Banner Designs

Reflection

These banners are designed to promote the ecological future in a clear, consistent and attractive way in different digital advertising formats. By using the same palette, typography and information, banners maintain strong brand identity while adapting to different screen sizes.
From the perspective of UI, the layout gives priority to clarity and hierarchy. The eco future logo and title are prominently placed to ensure immediate brand recognition, while the call to action button is clearly visible to encourage interaction. The green color scheme runs through the whole process to strengthen the environmental value of the brand and create a calm and trustworthy visual tone.
From the perspective of user experience, the design of each banner considers its specific format. 300 × 50 mobile banners focus only on the most important information to avoid overwhelming users on the small screen. 160 × 600 skyscraper banners allow more vertical stories, while 300 × 250 rectangles balance images and text to support fast scanning.
In general, this approach is beneficial to the target audience of eco future, because it presents sustainability as accessible and simple, and encourages users to participate in the brand without feeling stressed or confused.