This exercise focuses on the development of the logo concept for the ecological future of the selected brand, which is directly based on the visual research and artistic direction identified in exercise 01.
The goal of this stage is to explore a variety of logo solutions and show how different visual methods can convey the sustainability, growth and long-term environmental responsibility value of the brand.
Following industry standard design practices, three different logo concepts were developed. Explore each concept through initial hand-painted sketches before using adobe illustrator for digital refinement.
To demonstrate versatility and practical application, each logo concept is presented in two formats: digital version (RGB) and printed version (CMYK).
Section 1：Sketches
Before entering digital production, a series of hand-painted sketches were created to explore various ideas quickly and intuitively.
These sketches focus on the experimental icon form, layout level, and the layout relationship between symbols and text marks.
Key areas to explore when sketching include:
Organic shapes that represent nature and sustainability, such as leaves, soil, and circles
Different positions of typesetting (icon above text, icon next to text, independent icon)
Test whether the logo can be recognized under small size (such as application icon or favicon)
This sketch phase allows for rapid conception and helps to determine the strongest direction to improve digitization.
Section 2：Logo Concept A
Concept A adopts a more symbolic and minimal approach, using a circular form to represent planets, continuity and future oriented thinking.
Section 3：Logo Concept B
Concept B is based on the concept of growth emerging from the earth. The icon features young plants growing from the soil, symbolizing sustainability, renewal and long-term environmental protection.
Visual language is organic and illustrative, which strengthens the connection between ecological future and nature.
Section 4：Logo Concept C
Concept C focuses on simplicity and scalability, combining leaf form with circle.
This method gives priority to clarity and identifiability, making the logo particularly effective as an icon or badge.
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